The Daily Word
A Wordle-style daily word game where every answer is a message the client wants remembered — with a “why it matters” reveal and a call to action.
A venture proposal · June 2026
Custom daily puzzle & card games, skinned to a client’s brand — plus the part nobody else sells: a managed content desk that rotates every game daily, in lockstep with their marketing calendar. They curate a spreadsheet; their audience comes back every day.
What we’d sell
The games are the hook. The desk is the business — recurring, high-touch, priced like an agency retainer, not a SaaS seat. And the library isn’t capped at three: we match formats to each client’s demographics and campaign needs — the three below are just the opening hand we’ve already built.
A Wordle-style daily word game where every answer is a message the client wants remembered — with a “why it matters” reveal and a call to action.
A Connections-style sorting puzzle built from the client’s own vocabulary — products, values, planks — easy to hard, shareable result grid.
Fully bespoke game design (Terry’s lane): original mechanics, original art, the client’s story as a deck. Nothing off-the-shelf competes here.
We curate daily content against the client’s marketing calendar and every game they run updates in lockstep. Email capture, share loops, and a stats dashboard included — trivia, timelines, and whatever a client’s audience needs next ride the same feed.
The actual moatProof, not promises
The political demo is a complete, working install: faux campaign site, three daily games rotating from one curated data file, email capture, and a staff dashboard. The brand demo is where the card game began. And the parlor holds eight classics with character AI — Michael’s engine room, now a brandable format of its own. All of it lives on this domain. Deal yourself a hand:
Unlisted demos · real likenesses, spec work only — handle with care · the dashboard is the sales close
Market evidence
Deep-research run, June 2026 — 22 sources fetched, 25 key claims adversarially verified. Full citations live in the repo (BUSINESS.md). Solved board:
Solved with one mistake: we first guessed campaigns were the customer. They’re the demo — and the open, headline-grabbing lane we lead with.
* vendor-reported numbers, and several brand deals ran as ad placements on publisher sites — direction corroborated, magnitudes unaudited.
The wedge
PuzzleMe hands clients an editor and walks away. Nobody bundles daily, message-calendar-aligned content curation. Our one-spreadsheet → every-game pipeline already does it.
Below five-figure custom quotes, there is no off-the-shelf equivalent of an original card game with original art and mechanics. That’s a defensible craft, not a template.
We deploy into the client’s own domain— signups land in their CRM, and we never hold their list. For campaigns, whose supporter file is the crown jewel, hosted platforms can’t say that. We suspect none of them do — verify before we say it in a sales room.
The enterprise end of this market is already quote-based. A three-person shop selling retainers beats a three-person shop selling $99/mo subscriptions against entrenched platforms.
Eyes open
TO: Terry, Walter · FROM: Michael · RE: Do we do this?
This is no longer a placeholder page — the site around it is the company as it would look on day one. The demos live on this domain now, the format library is framed the way we’d actually sell it (matched to the audience, not capped at three), and the data-sovereignty pitch is on the homepage because it falls out of how we already build.
What I want from you two: play the demos, read the board above, and tell me if you’d put your names on it. If yes, the next steps are cheap — an IP consult, a pricing one-pager, and one real prospect conversation each.
— Michael