Why now
Every email, text, and ad your campaign sends does the same thing — it asks. For a vote, a shift, a dollar. Your list knows it, so each ask lands a little softer than the last. The campaigns with something left in the tank at GOTV are the ones supporters actually wanted to hear from in between. A two-minute daily game is that contact: the one message they open because it isn’t an ask— and every day’s puzzle quietly carries the day’s message.
The squeeze
This isn’t a hunch. Across both parties, small-dollar giving is sliding, the list barely clicks, and every impression costs more the closer you get to election day. Every figure below is dated and sourced — because a number without a date is marketing, not evidence.
the fall in small-dollar (sub-$200) givingto the RNC at the same point in the cycle, 2020 → 2024 ($39M to $14M). The DCCC’s slid too — donor fatigue isn’t a one-party story.
NOTUS / FEC · 2024
the email click rate for politics— the lowest of every industry in MailerLite’s 2025 dataset (vs 2.09% across all industries). They still open it; earning the click is the hard part.
MailerLite · 2025
how far programmatic ad prices ran above the cycle average in the last two months of 2024 — political video nearly doubled in November. The closer to election day, the more each voter costs to reach.
Basis Technologies · 2024
the rise in Meta political ad CPMs across one presidential cycle ($13.08 → $16.47, 2020 → 2024) — paid reach keeps getting pricier.
Tech for Campaigns · 2024
Honest read: the small-dollar figures compare the same point in the 2020 and 2024 cycles, not full-cycle totals, and the ad-cost figures come from a presidential year, when demand peaks. Sources are named on each. The pattern they point to is steady — your own supporters cost more to reach, and the list tires of being asked.
One more headwind
On top of all that, the free path to your site is closing: search now answers the question on its own page, and an AI summarizes it before anyone clicks. Being findable was never the same as being followed — and it’s the durable supporter habit, not the search ranking, that carries a campaign. We made the full case in an essay: Is the campaign website dead?
of U.S. Google searches now end with zero clicks — the answer appears on the results page and the visit never happens. Up from ~60% in 2024.
SparkToro / Similarweb · early 2026
lower click-through when an AI Overview sits atop the results — and Overviews now appear on more than 20% of searches.
Ahrefs / Pew · 2025–2026
The answer
A daily game is the campaign contact a supporter actually looks forward to — the one message that doesn’t open with an ask. The daily-habit format is proven at the largest scales in media; we build your campaign’s version of it.
The ask wears thin. Give them something to come back to.